think you are a consumer walking in a garden center and see a plant . You are marvel how to care for it , and more significantly if this plant will fit into your garden design . What would be nicer than having just one app showing it all by only scan the tag ?
" The estimate around the app is to give growers the power to control customer experience with their works " , excuse Tyler Brown of US label and tag manufacturer Hip Labels . At Cultivate'19 , he was present the augmented world app Arilyn which enables agriculturalist to go beyond the information that they put on the tatter . " Scanning the tag via the app throw the end consumer not only access to exact care information and telecasting , but also - the most democratic part of the app - position the plant in their own landscape " .
Tyler Brown with Hip Labels and Tom Kegley with Kegley Communication at Cultivate ' 19 in Columbus ( OH ) , USA .
Unlimited informationIn a world where “ experts ” can upload an clause or video about how to take tending of a works , it is important that a cultivator give their client the most precise information possible , Brown explains . As label and tags only have limited availability to share information , Hip Labels decided to go the extra mile to enable their growers to share as much and accurate data to their consumers . They partner with the Augmented Reality ( AR ) app Arilyn and they got the license to utilise it in the horticulture industry in North America .
How does it work?In the Arilyn app , the grower can upload a standard television about how to plant , what to imbed , how to prune or fertilize and insert buttons inside the video to take you to a specific Thomas Nelson Page . " These buttons could be linked to anything online including but not limited to availability pages , a where to happen the plant , care info Sir Frederick Handley Page . Also , these buttons are dandy ways to direct the goal consumer to see relevant info when they demand it and keep them away from ego - proclaimed expert that are all over the internet . " The only thing the consumer has to do is download the Arilyn app .
Specific information - based on locationAccording to Brown , a key view of the app is the location service . " The app knows the geographic expanse of the user ( the last consumer ) and the grower can , therefore , flow unlike info to their client , based on their location . agriculturalist place the same plant across many different zones and being able to tailor-make info further than what is on the works tag . "
gibe the industrial plant in your landscapeBesides providing all variety of ( specific ) information in different ways , the app can do more and this is where Augmented Reality ( AR ) derive in - where the material world is unify to the digital human beings . " It is the most popular part of the app and is called the playground . place in the bottom right - helping hand nook of the app , it allow the grower to show end consumer their industrial plant . It could be novel introduction or excess material that you require to force and make the close consumer make love that it is available . The conclusion consumer can go blame a works and set it in a landscape painting . This gives consumers the ability to see what a industrial plant will look like in their landscape before they make the leverage . "
Well receivedAccording to Brown , overall the app has been received well in the industry . " Growers are most excited about the ability to digitally make a plant and allow end consumers to place it in their landscape before they make a leverage . Growers are also very interested in controlling the customer experience and customizing forethought based on geographic locating . "
For more informationHip LabelsTyler BrownEmail:[email protected]www.hiplabels.com
© FloralDaily.com/Elita Vellekoop
