The Horticultural Trades Association ( HTA ) has recognise the grandness of research and mart insights and horticultural advice to members with two fresh appointments . Dave Denny has been promote to the newly created role of Director of Research & Insights and Martin Simmons will take on a novel attitude as Head of Horticulture .
Dave Denny , previously Futures & Sustainability Manager , will be part of the Senior Leadership Team and advert HTA Board group meeting . The HTA has identified data and insights as a key proposition for member time value – in terms of providing market and industry data to help them with their business enterprise developing , to increase our industriousness leadership on industry trends and to help heighten our representation to political science . Dave will also continue to develop the HTA ’s Sustainability Roadmap .
While Martin Simmons will continue to cover up the Director of Membership theatrical role in the lag until a new person is appointed , his unexampled role will give the HTA the chance to increase its capacity on gardening matters . The recent appointment of Wayne Brough as Technical Horticulture Manager , alongside Pippa Greenwood persist in as Horticulture Manager , shows how dedicated horticultural advice and expertness is being recognized by the HTA . Martin will focus on HTA citizens committee and group , as well as specific horticultural activity and project , including Plant Healthy .
James Barnes , Chairman of the HTA say : “ These new appointments demonstrate how the HTA continues to formulate and tone member note value . It build on our strategical ambition to originate our relevant and insightful selective information that not only informs our rank but also influences our lobbying and connections with Government ” .
Dave Denny said : “ I ’m excited at the chance to further develop the market inquiry and sustainability program and resource that we allow for for members . make a compelling grounds - base to utilize in our employment with governing and media is key to promote extremity ’ interest group ” .
Martin Simmons say : “ I ’m thoroughly look forward to my Modern theatrical role . It ’s been a great experience over the last 15 years working my mode up from the field team to being a part of the Senior Leadership Team and help to influence the futurity of our Association . I ’m going to be focusing on improving our committees and group engagement , alongside strengthen our financial backing for growers ” .
The Director of Membership theatrical role will be advertised and recruited in due course . It will admit member experience and retention , alongside increasing recruitment , Board involution and the 2022 focus on our value proposition and longer - term improvements .
