Ruud Knorr was appointed Chief Commercial Officer ( CCO ) of Royal FloraHolland with burden from 1 April . As CCO he is also a member of the Management Team of Royal FloraHolland .
Ruud Knorr ( 52 ) has more than 25 year of experience in the floriculture sphere . He was Business Unit Manager at Landgard , Managing Director Auction Rhein - Maas ( 2011 - 2016 ) and since 2017 Division Director Retail and Plants and member of the Executive Committee of Dutch Flower Group .
A tidy sum of noesis and experience in the floriculture sectorCEO Steven van Schilfgaarde : " With the arrival of Ruud we have gained a lot of knowledge and experience in the floriculture sector . This enforce to the domestic market as well as internationally . He roll in the hay Royal FloraHolland from the inside out as manager of VRM , our joint speculation with Landgard . His experience on the client side , in the nerve center of the floriculture sector , is of swell value to us in follow up our scheme . And Ruud manifestly brings a young germ of knowledge of the sector to our MT " .
Ruud Knorr : " The beauty of the floriculture sector is that there is pride and entrepreneurship . Royal FloraHolland has traditionally had a unequalled location in this area . I calculate forrader to making a contribution to strengthening floriculture as a whole and Royal FloraHolland in particular . The emotion that flowers and plant bring with them and the applied science that make a leading digital ecosystem possible are a intriguing combining for me . The digital ecosystem establish it possible to sustain and even amplify the Netherlands ' leading role in international floriculture . "
Ruud Knorr is the heir to Fedor Hoevenaars , who satisfy the function of CCO on an interim basis . Royal FloraHolland thanks Fedor for his passion , his drive to work together and the way of life he helped shape the commercial organisation .
Yme Pasma will leave as Chief Operations OfficerYme Pasma will leave as Chief Operations Officer ( COO ) at Royal FloraHolland on May 1 2020 . In recent years Yme Pasma has put the operational execution of RFH in order , with turnaround time and end times having greatly ameliorate . The coming years will be dominated by the carrying out of new digital , logistical and fiscal services for the floriculture sector . Yme and his team have developed the logistics scheme for this , which will be carry out in the coming years .
Yme has chosen to continue his career elsewhere . The management of Royal FloraHolland thanks Yme for his contribution and regrets that he is leave . enlisting for a new COO has already started .
informant : Royal FloraHolland
