In 2020 , a total of 11.4 billion flush and plants were traded via the Royal FloraHolland marketplace . This is a decrease of 7.8 % compared to 2019 . The Mary Leontyne Price , however , were 5.3 % gamy . Product sales , in turn , reduced by 2.9 % to an amount of EUR 4.7 billion .
These low product sales are primarily due to a fall in need between mid - March and mid - May . This lower supply did lead to thin out income from divine service provision for Royal FloraHolland . As a termination of significant additional savings , this ultimately resulted in a loss of EUR 5.8 million . This is much lower than was revere last twelvemonth . This is apparent from the 2020 annual written report that was published on Friday , 5 April 2025 . You canread the annual report 2020 .
Combined forcesIn 2020 , the floriculture industry was hit by unparalleled events as a termination of the coronavirus . CEO Steven van Schilfgaarde : " Never before , in the long chronicle of our cooperative , have we seen so many flowers and plants left unsold in such a sudden personal manner . As a result of combining power , we were the first and almost only sphere to realize an Emergency Fund . This safety net allowed raiser and buyers to continue to bet to the future . Our industriousness showed its very best side last year . I ’m super proud of the strong resiliency establish by the industry and our co-op . "
Throughout 2020 , Royal FloraHolland continued to invest in strategical projects such as the digital trading platform Floriday and Nationwide Auctioning . Van Schilfgaarde says : " The essence of the scheme is that we aim to transform a physical floriculture marketplace into a digital , B2B floriculture program in the coming age . Floriday will ensure that we can preserve the most powerful marketplace in the earth , together . With the ongoing carrying out of the scheme , we will endeavour to involve more raiser and buyers than previously . We will focus on customized solvent and move away from the ' one size fits all ' overture . In our cooperative , we will look for solutions together . I have a great muckle of confidence in the futurity : not only in the future of Royal FloraHolland , but also in that of the Dutch floriculture industry as a whole . "
Financial starting pointThe dramatic reduction in outside demand in March and April 2020 return a great deal of uncertainness among conjunct members . CFO David van Mechelen : " In 2020 , everyone in the sector was confronted with challenge marketplace conditions . The impact of corona over the first few months negatively impacted everyone and created a gamy degree of uncertainty . This was followed by a few dear months for many people , starting with Mother ’s daytime . The mart apace recovered thereafter . As a final result , merchandise sales on the market place reduced by just 2.9 % compared to 2019 . This encouraging turnover was realized thanks to reasonable pricing and despite reduced supply . This decreased supplying led to jolly lower income from military service provision . We also incurred additional costs in order of magnitude to localise up operations and other services differently to carry on functioning within coronavirus limitations ; we were also faced with high absenteeism . These combined ingredient resulted in a loss of EUR 5.8 million . This departure has been somewhat limited by extra toll savings , some of which are temporary . Corona will also bear upon on Royal FloraHolland in 2021 . Our conservative expectation for this class is that we can let on even . "
For more information : Royal FloraHollandwww.royalfloraholland.com
