In the run - up to Mother ’s Day , Royal FloraHolland could not only cover on the good turnover on their market stead , but could even report a hebdomad book turnover of over 170 million euros . This is partly thanks to the clock , Ruud Knorr , CCO of Royal FloraHolland reports in hiscolumn . Ruud Knorr , CCO Royal FloraHollandAccording to Knorr , the modal toll of cut flush go through the ceiling . The share of the clock has correct in little steps in recent years to 40 % last yr . But cut peak are still for the most part traded on the clock . The clock share of cut flowers in terms of employee turnover is 60 % and in damage of volume 54 % . This shows that the Price for emasculated flowers are higher on the clock than in the verbatim current .
An auction sale by substance of an auction clock is a unequalled instrument which is even called a ' Dutch auction ' in English . The clock prove its worth day in and daytime out . Last year , € 1.8 billion worth of turnover rate was sold via the clock . This happen via almost 6,300 KOA connections dissever among almost 1,500 customer . The clock as a undecomposed sales legal instrument is , after the good financial settlement , the principal grounds for growers ' satisfaction with Royal FloraHolland ’s service , Knorr reports . The fact that 93 % of the growers supply the clock emphasize its grandness . Clock buyers even aim the clock at identification number one . Of all emptor , 84 % are active on the clock . According to Knorr , there is no better official document for achieving optimum pricing and the succeeder of the clock over the past hundred years is proof of that . Moreover , there is a transparent market environment where an tremendous diversity of supply and demand is brought together . Of course , the clock does not stick out alone . It is in fact a compounding of deal - making , logistics and fiscal settlement . The clock thus meet the indigence of users . " We also do this by improving the reliableness of data about product quality and developing a skillful and unequivocal ill process . These are preconditions for a well - operate clock . Another success element is how and to what extent we can connect to the buyer ’s concern procedure in the future . Fulfillment logistics is our answer , " say Knorr . Read the complete chromatography column at www.royalfloraholland.com . For more data : Royal FloraHollandwww.royalfloraholland.com
