Mainly due to a strong addition in industrial plant exportation in October , the total value of exportation including bloom is comparable to last year at 5.1 billion euros . It also means that the 2017 book of 6 billion euros is within compass , according to prediction from Floridata . The sector has profited from the prescribed image of green , in the retail section the emergence is morphological and digitisation continues . But the dependence on up-to-dateness and Brexit remains disturbing , according to the VGB ( Association of Wholesalers in Horticultural Products ) .
After the first three quarters of this class , the export value of prime and plants from the Netherlands was behind 1 per centum compare to the same time last year . Thanks to the 5 percent addition in October , the decline has been virtually eliminated and the entire export value is 5.1 billion euros . Plant exports prove by 10 percent in October and are up 3 pct with 2 billion euros . blossom export go up 3 percentage in October , but the total addition is still at 2 percent with 3.1 billion euros . " With another two months to go , the record of € 6 billion from 2017 is again in sight . But that will necessitate some movement by the export middleman " , says VGB director Matthijs Mesken .
cocksure effect of plantsDutch jobber have noticed that the confident effect of green on the livelihood environment and one ’s well - being are increasingly appreciated by the public . " We have known this for years and the communicating about this is now beginning to bear fruit , " explains Danny Gerritsen of Nieuwkoop Europe . " It ’s morphological and therefore we can now thrive further " , touch to the raw building at their website in De Kwakel . " What first seemed to be a ballyhoo has now become a trend , " adds John Buskermolen from Waterdrinker Aalsmeer . Stefan Verhoeff , ecumenical manager at retail specialist Van Dijk Flora , has the feeling that plants are more popular now among immature mass . " works seem to get a bigger place on supermarket shelves . Flowers are stabilize " , he observes . " And what ’s help oneself plant is that consumers broadly have a little more to expend . "
stiff retail channel growthIn 2012 , the various retail channels ( supermarkets , garden centers and hardware computer storage ) had a turnover rate percentage of 30 percent . Through October this year that share is 40 percent . Europe - wide , the importing wholesaler and the position of florist is under pressure . " The remainder per country and region and per segment are significant , but the drift is exculpated , " says Wesley van hideout Berg of Floridata .
digitisation on the increaseThe manipulation of World Wide Web shop class , cyberspace and platforms , which begin in the bloom trade in Scandinavia and the Netherlands , is increase a lot in important markets like Germany and France . " Especially around the big cities . This offers opportunity to beef up our outside trade place . We can cultivate more expeditiously and take our distinctive product concepts directly to consumers , " says Buskermolen .
ConcernThe habituation on currency evolution in important markets such as the UK , Russia and the US remains an area of concern for exporting and importing wholesalers . Dutch flower and plant suppliers seem to be more interested about Brexit than British wholesalers are , according to Buskermolen and Gerritsen . For the retail segment it ’s different , but there are still many terra incognita . " We do n’t know what the phytosanitary rules will be . And the menstruation of fresh intersection through the ports is crucial for our product , " says Buskermolen .
source : Floridata
