Over the last few years , the Italian gardening diligence has grown steadily . However , the Italian horticulture is under pressure , Myplant reports . " We are waiting to understand what will occur in the next few months because of the pressure of inflation , the cost of energy , and the development of the outside conniption " , the fair ’s management says .
Italians love gardeningItalians are passionate about home gardening . They invest in the aesthetics of their abode and take care of their outdoor infinite as well , the fair ’s management explain . " The green movement is get in an industry that is run forward from traditional concepts of agriculture to include concepts like wellbeing , wellness , sustainability , bionomics , and remedy against stress within urban agriculture and hobby gardening . These are meaning factors in the growing of the horticulture diligence , which is develop new products to come across the new pauperization , such as house decorator mint , ergonomic tools , and barrage fire of the latest contemporaries . Millennials and Generazione Z ( 18 - 35 class - old ) in the USA are already worth 30 % of the market . "
tendency 2023 trend as seen during the trade fairDuring the last edition of Myplant & Garden young consumer trends have been show : " terrarium , xerophilous plants , mushrooms and algae that can be cultivated , such as marimo , a ball - shaped algae with a velvety appearance into a symbol of eternal beloved , succulent and cacti , industrial plant with vary leave , officinal herbs sell with recipes for infusions , homemade beauty product and all-important oils , smaller yield tree diagram , especially citrus and previously - unseen - in - Italy kumquat and calamondin orangish , deep in vitamins and also very ornamental . According to the National Garden Bureau , which is headquartered in Illinois , USA , 2022 was also the year of peperomia , gladiolus , lilac , phlox , verbena , and lettuce , whereas 2023 will be the class of orchid , Brassica oleracea italica , celosia , amaryllis , rudbeckia , and spirea . "
They ’ve seen that industrial plant are more and more often place into very nice throne , which are more decorative rather than only used as containers . " They are often made using reprocess materials and vegetable fiber . The soils used are more born and sustainable as well . "
Also , more importance is given to organic plant and flora maintenance ware , particularly when hobby gardeners grow vegetables for their own usance . " Gardening need warmth , sentence , predisposition , and a lot of care . Private out-of-door spaces boniface small nursery , raised bed , small raised seam kits for balcony , impertinent irrigation arrangement , and robotized dick . New products on the market place also meet the needs of older hoi polloi and children . "
Survey about consumersA sight * * presented during the last version of Mayplant has highlighted how Italian people are more concerned in horticulture than in the past , be it indoor - plant gatherer or hobby gardeners , going from 16 to19 million household gardeners between 2019 and 2020 ( about 39 % of the entire Italian population ) . In 2012 , it was still 12 million . " According to the idea , in 2020 , 7 % of the population , more than the year before ( 2019 ) , were looking at gardening , with a prognosis of 17 million mass for good interested in garden in 2021 . newfangled data has not been published yet regarding 2022 , but recent research has shown that more and more people spend their time alfresco and pay more imagination to grace their outside spaces , and there has also been a 200 % growth in online leverage of gardening furniture and equipment in general . "
The research also revealed two distinctive kinds of gardeners , namely partizan and experts . " Enthusiasts are mainly women with an middling eld of 45 , passionate about home gardening and school herb , decorative plants , succulents , and veg . Their favorite indoor flora is the orchid . 49 % are meddlesome indoors , and 51 % are also outdoor . expert , on the other hand , devote more time to their outdoor veg garden ( modest in the North , bigger patch of land in the South ) every week , naturalize vegetables for their own consumption are 53 on middling , and get their supplies from specialized retailers and garden centers .
Another survey * * * instead usher that Millennials ( masses conduct between 1980 and 1994 ) are ' self-loving ecologists , ' some of them even ' idealists , ' the Myplant direction highlights . " These traits are also typical among people of Generation Z ( people born between 1995 and 2010 ) , who retrieve more about esthetics and sustainability . Generation Z , however , is defined as more ' pragmatic , ' entrepreneurial , and less disposed to compromise than Millennials . This is also reflected in the use and encroachment of social media , which are exploit to decide whether or not to purchase a product . "
link up gardensThe Myplant management also highlights another recent American enquiry entitle " Gardening style for 2023 are about personalization " . " Now that people have re - learn outdoor areas , they are run to metamorphose them and individualise them fit in to their taste and connection with nature , the environs , friends , and themselves , also exploit the Danish concept of hygge . Xerophilous plants , which are more resistant to dry weather , will become more and more pop . American manufacturer are experiment new solutions to create works that can be more resilient to want of water without compromising their health and show . According to Grownomics Report 2022/23 publish by Simple Spring ( Chicago ) , an ever - grow turn of Americans who are 25 and onetime are inclined to spend more money on horticulture . "
Shadows on productionHowever , Italian horticulture is under pressure . " Even though Italian people are passionate about horticulture , ostentatiousness , price of free energy , and the international political tantrum are affect production , which translates into a reduction in production , increases in prices , and lack of planning . During the first semester in 2022 , exportation showed an increase of 9 % as compare to the first semester in 2021 . 2021 , however , show a 21 % growth as compare to 2020.Import , instead , has grown by 60 % in the first semester of 2022 ( 2021 on 2020 instead had been +8 % ) . This puts the end - of - twelvemonth trade counterbalance at risk . Also , in light of these data , appeal are being launched towards politicians and institutions . The increment in the price of energy is frightening : almost +100 % between Summer 2022 and 2021 for electricity , +80 % bound 2022 / Spring 2021 for natural gas , +1,200 % July 2022 / July 2021 for methane . "
Myplant & Garden 2023From February 22 - 24 , Myplant & Garden will again take place in the Fierra Milan in Milan , Italy .
- Statista , Technavio , Research and Markets , Mordor Intelligence , Grand View Research , GM Insights , Euromonitor International , Istat , Nomisma , Businesscoot.**Nomisma in coaction with Passione In Verde / Edagricole at Myplant 2022.***Istituto Piepoli for Gruppo Intesa Sanpaolo
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