" It ’s bully to palpate IPM again , " were the welcoming words of Messe Essen CEO Oliver P. Kuhrt at the Trade Congress at IPM Summer Edition . The side event mark the start of the summer edition of the IPM ESSEN International Plant Fair on 13 and 14 February 2025 at Messe Essen . The meeting place for the green sector counted over 230 exhibitors and 1,800 trade visitant . In two exposition Hall , the focus was on forward-looking products and services in the areas of plant life , technology , floristry , and equipment . The extensive supporting program invited visitant to exchange ideas and meshing . Key issue were peat reduction , environmentally friendly publicity , and marketing strategies .
" The many give-and-take at the stands , the lively participation in the supporting program , and the uniquely unspoilt standard atmosphere have made it clear how much the sector desire a chopine after such a long meter without IPM ESSEN , " add together up Sabina Großkreuz , Senior Vice President Marketing at Messe Essen . " We are delighted with the good response and are look forward with anticipation to IPM ESSEN 2023 " .
New product and innovationsIn Halls 7 and 8 , the craft visitor were able to discover numerous raw intersection from the 232 exhibitors from 21 nations and use the pleasant , reasonable ambience for further discussions . Plant varieties for beds and balconies , green indoor plants , perennials , and woody plant were just as much a part of the range as horticultural applied science , shop fittings , and products for the flowered retail swap . Sustainability theme played the master role : from pots made of biodegradable or recycled material to insect - friendly and heattolerant flora to peat - free soils and efficient technology . Peter Hölzer , Sales Manager Germany at Birchmeier Sprühtechnik AG , was satisfied with the swap fair participation : " Our expectations for the IPM Summer Edition were exceeded . The visitors – include many producer and garden centerfield – were very concerned in our nebulizer , and we were able-bodied to hold intensive give-and-take . It was the right decision to take part in the bazaar . The positivist reply is our motive for IPM ESSEN in January 2023 . "
IPM Discovery Center and digital showroomTrade visitors found inspiration , trends , and selling steer in particular at the IPM Discovery Center in Hall 7 . originative Director Romeo Sommers staged the exhibitors ' Cartesian product in coherent POS construct and guided visitors through the presentation in tours . Garry Grüber , Managing Director , Cultivaris GmbH , was one of the exhibitor : " The concept of the IPM Discovery Center was ideal for show our plants with lilliputian attempt but great core . I was very busy every day , and the quality of the discussions was correct . Moreover , it was very gratifying to see the many co-worker again after such a long metre without a fair . My finish : a lowly but ok fair , of which I am agreeably surprised . " The attached Speakers ' Corner also provided new insight and highlighted panorama such as address with price increases , on-line marketing tools , and current trend subject matter . Even after the fair , those interested can learn the IPM Discovery Center on the IPM Summer Edition website in the digital showroom . Touchpoints lead to the products , image , and exhibitor .
Supporting platform with bestow valueThe trade United States Congress " Think , Say , Do - A look at our industry world of tomorrow " put up much fresh food for opinion . At the invitation of the North Rhine - Westphalia Horticultural Association , the Association of German Flower Wholesale and Import Trade - BGI , Landgard , and IPM ESSEN , the congress participants learn about the current grocery store situation , peat substitutes , transport packaging , and merchandising drift .
The trade visitors find out creative and pragmatic ideas for the specialist retail trade as well as floristry accessories in the FDF World . There , the Federal Trade Association of German Florists ( FDF ) provided an overview of current floristry topics .
The theme tours through the Grugapark also scored point with the deal visitors . The engagement of the comely made it possible to experience the democratic green space in its colorful splendour of efflorescence and leaves .
The Grugapark was also the locale for the IPM Summer Edition Party on the eventide of the first mean solar day of the fair . The awaken show band " Goodfellas " ensured a gay humour among the ask for guests .
make unnecessary the date"With the last of the IPM Summer Edition , the preparations for IPM ESSEN 2023 begin . Many thing that have now been induct will be continued , expanded , and present to an even more external audience at IPM ESSEN 2023 " , Andrea Hölker , Project Manager of IPM , give an outlook . The next world ’s leading deal middling for horticulture , IPM ESSEN , will take place as common at the starting time of next yr , from 24 to 17 January 2025 , at Messe Essen .
