Dutch tropic plant cultivator Gebr . Valstar revived its Rhythm of Nature brand with the launch of a new packaging line . In cooperation with Paardekooper ’s horti division , a ' custom - made ' transportation box and sleeve has been designed .
From left to rightfulness , Frank Helmus , Marcel van der Knaap , and Mischa Groothuizen .
" The Rhythm of Nature brand has been around for about ten year , but you could say it start a bit stale , " Mischa Groothuizen , Sales Manager at Gebr . Valstar says . " In quislingism with an external design agency and in closelipped cooperation with the horti squad at Paardekooper , who have been our regular publicity supplier for years , we sat down and design an wholly novel look . "
No concessions to dilute factorThe next requirement was functionality . Calathea has big leaves color in the most fantastic colors and patterns but can also be fragile . In short , a corner should protect the plant but at the same meter not compromise on loading capacity . Moreover , all can size - from the modest 12 and 14 cm to the big 17 , 19 , and even 21 cm - must fit into received sizes . " Whereas conveyance boxes are normally 40 or 50 cm gamey , or for larger flora 70 or 80 cm , here we went with 45 and 75 cm , " Frank Helmus , business developer at Paardekooper , explains . " With these sizes , the plants are optimally protected , and exactly five smaller or four marvelous boxes can be grade on a Danish trolley . "
FSC certifiedNext , sustainability of production and distribution is a primal issue . The pro and cons of composition board versus plastic have been debated for years , but the fact is that credit card has negatively charged associations for many consumer . Not only that , more and more rural area are taxing plastic imports , such as Germany and Spain . By replacing the plastic tray with a composition board boxwood , you hold client in those countries . Mischa : " All the composition board we use is FSC - certified , which guarantee sustainable use of raw materials . " Frank adds that Paardekooper also has a wide-cut neutral range in FSC cardboard , such as Euro box , Aqua boxes , and blank Danish boxes .
expose functionFinally , the arm , but certainly also the box , is important at the shop . The kitchen range of calatheas - Valstar produces over 20 different miscellanea at three locations , collectively cover 10 - 12 hectares - is sell in two line of reasoning : the ' basic brand ' Living and the ' agio brand name ' Rhythm of Nature . The unexampled packaging line is exclusively mean for the premium brand Rhythm of Nature . How the flora is finally presented to the consumer is different for each customer : some put it in the spotlights , others prefer to go out it in the arm or even in the box . For the latter group , the box is designed so that the front can easily be taken out ( the so - called ' perforation window ' ) , turning the box itself into display packaging .
Paardekooper is a ' total provider ' in the field of promotion . Not just composition board and sleeves but also ceramic , glasswork , and add together note value intersection , it serves a wide image of client throughout the chain , from plant breeders to florists . It is also specialized in client - specific packaging , try a unparalleled look and/or functionality . " From buy to production and from design to stock management , we have a lot of knowledge and expertise in - business firm , " Marcel van der Knaap , score manager at Paardekooper , say . " We also wangle the inventory for Gebr . Valstar : we keep stock , and once the bottom is in sight , we apprize the grower to forestall he is short left without . "
Trade FairLast but not least , a number of Gebr . Valstar ’s company auto have also been styled with the same facial expression . The first batch of boxes was delivered a few weeks ago , the covers go far last week . With the upcoming Trade Fair at the beginning of November in Aalsmeer , the new look will be present .
For more information : Paardekooper horti divisieMarcel Van der Knaap:[email protected]Frank Helmus : +31 6 20 43 81 27 of[email protected]https://www.paardekooper.nl
Gebr . ValstarMischa Groothuizen:[email protected]https://www.gebrvalstar.nl
© FloralDaily.com/Geert Peeters
