From leave to right : Ed Groot , Eduardo Letort , and Hernan Davila
escalate cooperationHe punctuate that the two ship’s company are farsighted - clip business partners , and that this cooperation set the basis for further integration . Ed : " We have been working closely together for 26 eld and have intercourse each other very well . We decided to intensify our cooperation as we share the same philosophy when it come to ( commercial enterprise ) ethics and the securities industry section that we search to serve . We already talk about strong cooperation for a few years , but things acquire concrete about half a year ago . "
Ed share that one of the primary objectives of the integration is that clients no longer perceive Fresh Chain as a interlocutor with its own interests , but as an extra part of the Hoja Verde Group . Through the merger , the Group draw a bead on to make logistic processes more efficient while also expanding its services . " It allows us to better organize the supplying chain and dispersion for our customers . We can take care of the entire cognitive operation so that our clients can focus on their own business . " Ed explains .
Addressing industry challenge and explore novel marketsAside from expanding its servicing software program , the Hoja Verde Group carry that the integration of Fresh Chain helps to speak some of the challenges that the peak industry is currently experiencing . " Higher costs and complexities with skilled personnel , digitalisation , and logistics bring serious challenges to many heyday importer , wholesalers , and flower store . The industry is still very split with many humble companies that will not be able to have full restraint on all steps from rootage to shelf , " Ed explain .
With this new integration of Fresh Chain and Hoja Verde in Aalsmeer , the Hoja Verde Group expects to solve some of these challenges that the industry faces and will face in the close future . " We see that integration of unlike actors in the chain outcome in in effect ascendancy of flowers ' journeying from farm to shop . In addition , logistical efficiencies will help to fairly compensate the continuous gain of costs .
" Moreover , the Hoja Verde Group require that the integration of Fresh Chain also open up doors to new markets , saying : " We want to attract new markets that we previously did n’t reach such as the Asiatic marketplace . We want to also become a hub for markets in Asia and the Middle East . "
For more info : Hoja Verdewww.hojaverde.com.ec
