An employee retentiveness specializer . An acclaimed designer . A style spotter . A researcher . A life coach . Marketing guru . Entrepreneurs .
SAF Orlando 2022 , the Society of American Florists ’ 137th annual convention , Sept. 6 - 8 in Orlando , Florida , will bring together some of the brightest minds in the industry to deal their expertness .
“ SAF ’s rule was designed to inspire and aid the industry with the challenge of today , and to do that , we ’ve called on some of the industriousness ’s top experts and most successful business possessor to share their knowledge and perceptiveness , ” says SAF President Michelle Castellano Keeler , AAF .
The floral experts who are a part of SAF Orlando ’s 16 educational sessions , two all - manufacture seance , and keynote address , will discourse how to leverage emerging drift in floral and consumer behavior , and excuse strategy for better business military operation , overwhelm staff hurdles , and executing profitable events .
What ’s trendingTalmage McLaurin , AIFD , Creative Director , Esmeralda Farms , Doral , FloridaMeeting client ’ expectations demand staying up to date with the latest floral trends . Trend discoverer Talmage McLaurin , AIFD , who conceive the American Floral Trends Forecast and is now the originative director at Esmeralda Farms , will reveal his tendency prognosis for 2023 . In a follow - up seance , “ Flower Trends Forecast in Action : Profitable , Trend Forward Designs , ” three designers will translate those six trends into a profitable , everyday event , gifting , and understanding aim .
Melinda Knuth , Ph.D. , Consumer and Market Researcher , North Carolina State UniversityHow has the consumer — and the industriousness — changed ? And more important , how do you leverage those change ? Melinda Knuth , Ph.D. , a consumer and market researcher at North Carolina State University , will search transformation in consumer behavior , how to utilize tocopherol - DoC for concern - to - business and business - to - consumer sales , and break down generational preference when it comes to buying behavior during the keynote speech , “ Great expectation : Attracting and Retaining Today ’s Flower and Plant Buyers . ”
Profitable eventsZoë Gallina , AAF , Creative Director , Botanica International Décor and Design Studio , Tampa , FloridaFor the many florist shop who want to get in on the record telephone number of weddings in the next year , Zoë Gallina , AAF , of Botanica International Décor and Design Studio in Tampa , Florida , will portion out her playbook on navigating contender , budgets , provision chain challenge and the demand of today ’s St. Bride — all while creating an experience that will have brides come back for other living celebrations for years to come . Her school term , “ Gaining and Maintaining Wedding client . Client Behavior Trends In Our Ever Changing Industry , ” will also put up networking tips to converge vendors , locale and planner , scheme for wedding planning and designing and additional ideas to generate revenue .
Sarah Campbell , Founder , Intrigue Designs , Denton , MarylandKeeping up with the floral trends many brides see on societal media , particularly floral induction , is essential to set your concern apart — and it ’s also a good way to make more tax revenue . Sarah Campbell , founder of Intrigue Designs in Denton , Maryland and a objector on Netflix ’s The Big Flower Fight , will lead the school term “ Floral Installations That Increase Sales , ” in which she will share steer for creating large floral instalment , pricing strategies and sales technique .
Better operationsTim Huckabee , President , Floral Strategies , Bridgeport , ConnecticutAn IPSOS survey determine that consumers are more empathic toward low business owners raise prices if they feel they are getting great customer serve . Tim Huckabee , president of Floral Strategies , will portion out fundamental ways florists can provide to customers during his presentment , “ Customer Service in a Post - COVID World . ” The academic term explore how consumer habits have changed and how workshop owners can adjust .
Derrick Myers , CPA , PFCI , President , Crockett , Myers and Associates , Glen Burnie , MarylandInflation , which drove up price 8.5 percent in July , is squeeze profit margins , and long - clip flowered financial expert and Floral Management columnist Derrick Myers , CPA , PFCI , has strategy to improve your bottom line , squeeze more lucre out of the design room , cut costs , and Mary Leontyne Price for profitability .
Rodi Groot , Director of Sales , Sun Valley Floral Farms , Arcata , CaliforniaRyan O’Neil , PFCI , CEO , Curate , St. Louis , MissouriWith so many change afoot in the industry , the economy , and consumer behavior , many business proprietor have found themselves doing some serious soul searching . In the school term , “ Re - think Your ‘ Why , ’ ” Rodi Groot , director of sale at Sun Valley Floral Farms in Arcata , California , and Ryan O’Neil , PFCI , chief operating officer of Curate in St. Louis , Missouri , will share the events that top each of them to question everything about their businesses , include how they change , what they instruct , and how the changeover informs what they do now .
Engaged employeesBarry Gottlieb , President , coach the Winner ’s Edge , West Palm Beach , FloridaStress and burnout have aim a bell on workers . A recent Gallup report card discover that worker are have stress at an all - clip mellow and are n’t mesh with their workplace , which is essentia for better customer loyalty and lower absenteeism and fortuity . Barry Gottlieb , a coac , h and generator who bring with the floral manufacture and founded Coaching the Winner ’s Edge , has exhort estimation for how leader can serve employees feel well at work . Gottlieb will portion out actionable step to pull off stress , practice gratitud , atomic number 99 and promote well - being during his introduction , “ experience Better ! Wellness and Mindfulness for Teams . ”
Bart David , Founder , R3Think , Quito , EcuadorLabor has been knockout to recover . A record number of workers left their job last year , and they have been deadening to give back to the manpower , agree to information from the U.S. Department of Labor . observe talent starts with tell the stories about the benefit of heyday , and even more specifically , bona fide stories about your business , says Bart David of the consulting firm R3Think . David will give a two - part demonstration on attracting and inspiring gift . His first presentation , “ naturalise Talent That Blooms , Part 1 : New Talent ” will focus on how to commercialise the appeal of the floral industry to attract top talent , and what a peachy onboarding and preparation experience looks like . A second session , “ work Talent That Blooms , Part 2 : survive gift , ” is about inspiring employee , optimizing their natural endowment and nurturing their leaders science .
Jeff Kortes , Founder , Human Asset Management , Franklin , WisconsinRandy Wilinski , Life Coach , Human Asset Management , Franklin , WisconsinThere are as many as five contemporaries work out together in today ’s businesses . Not only does that guide to mistake among workers , but with many different motivations , body of work value-system , and endowment at play , the generational gaps also make a management challenge . Employee retention and recruitment expert Jeff Kortes and lifespan coach Randy Wilinski will role play , sharereal - lifee experiences and proffer strategy to leverage each generation ’s talents without clashes during their keynote address , “ Gen Z to Boomers : make for Together for Success . ”
For a full schedule of SAF Orlando 2022 event , come home here .
