In the next 10 workweek , the wandering bloom boutique of Fabelicious will repel through the various auctions . The program include auction Aalsmeer , Naaldwijk and Rijnsburg , but also Auction Herongen and Ede , with the aim of provide everyone in the horticultural sector with knowledge of the Fabelicious ️range of dried roses . A aggregation that has been put through many tests with spray rosebush from growers Afriflora , Braam , Voorn with a breeder and jockstrap of Fabelicious , Interplant Roses .
On June 3 , we will start in Aalsmeer and we will add around 80 change " , says pascal Koeleman , one of the founders of the blade Fabelicious . Besides dry out rose , they will also present fresh rosebush and packaging instance .
Stimulate tradeSince the introduction , earlier this month , the appeal has been meet with much enthusiasm in the market and many are of the vox populi that this ' new ' section can shake up the trade . " It is a sort of starter model for flower . We see that consumers between 25 and 30 days of long time like flowers and plants , but that they often find it too expensive . And important is that this segment and that of the fresh rose are not unfitting as it is a different part of ribbon and falls more into the gift segment . Royal FloraHolland , for example , really likes the make and the estimation behind it . In the market , the Fabelicious dry roses have been received by many with enceinte enthusiasm as the " ANTI Corona bouquet " & " NO WASTE answer " .
Also regarding the movement of on-line sales , the Fabelicious efflorescence propose new opportunity for florists . " Due to the COVID-19 crisis , many florist started to sell their efflorescence online and our flowers can offer a solution ; they maintain their color , can be transported easy and peculiarly now , heading towards summer with temperature rising . "
Trading fairBesides energise the craft , deal bonnie trading is given gamey priority . " To acquire dried flowers , one can get smart flowers at the auction , but we verify that the farm workers in Africa will have mediocre Leontyne Price . In Africa , we ’re on the evening of a human-centred job . There is no social safety net in these countries and by producing our bloom , we can put up them a future . Their societal safety net is the European consumer that buys the flowers .
Real lifeWith the Mobile Flower Boutique one can ' the old - fashioned way ' check out the flush in real life . " Moreover , they can also learn more about us and the farm we work with . " The circuit will set forth in Aalsmeer from 3 - 5 June , for our agenda please look at fabelicious.com
Via wholesalerThe fabelicious roses are being supplied through the traditional wholesaler . presently , 6 million rosebush are in stock and every day , young flowers are being dried .
For more information : Fabelicious - The Mobile Flower BoutiquePascal KoelemanT : 071 401 08 75E:[email protected]fabelicious.com
© FloralDaily.com/Elita Vellekoop
