" Floriculture extend to be one of the most important source of courtly employment in the rural areas of Colombia . Throughout the societal and economical crisis imposed on the reality by the pandemic , we have made our best endeavor to asseverate the 200,000 formal direct and indirect jobs generated by this activity " , said Augusto Solano , chief executive officer of Asocolflores .
" If we tally to the above the fact that during Saint Valentine ’s , 27,000 temporary jobs are generated , which also comply with all sound requirements , it is easy to demonstrate that this sphere bring forth a significant share to the Colombian DoL life . "
According to Paola Rojas , Director of Corporate Responsibility and Shared Value of Asocolflores , " during this season we develop our employability support strategy , carried out in four stages : Notices , Vacancies , Registration and Recruitment , and Hiring " .
Thus , Asocolflores promotes sound practice amongst its phallus throughout the hiring process so that , with the support from employment agencies , available vacancies can be recorded and pass , and task opportunity can be advertize in different media ; and lastly worker may be hired within their areas of influence .
Furthermore , " we upgrade this season ’s jobs amongst the rural young person of the country as a chance to become acquainted with the labour stability that the flower sector promotes . alike , we work immediately with public system . In this way , we advertise in the flower - growing expanse eventual task opportunities that Flowers of Colombia may engender during the season " , Rojas point out .
The most exported variety for this holiday is the rose , ruby rose wine mainly , which make up around 90 % of the aggregate exported . Nevertheless , for this occasion , we also export gillyflower , alstroemerias , chrysanthemums , hydrangea , lilies , and many more of the 60 blossom varieties that the body politic has .
On Valentine ’s Day , the chief destination is the United States , the country that concentrates approximately 85 % of the shipments . However , Flowers of Colombia also touch far - away lands such as Canada , Japan , Spain , and the United Kingdom , to mention just a few of the 100 countries to which flower are export .
Much of the achiever of exporting blossom look on the logistics chain . Therefore , last January , Asocolflores implemented its so - called Petal Plan , a security and coordination initiative that involves all the national authorities and the different actors of the exportation chain to avoid illicit practice and confirm the transportation and cargo stream .
Thus , Colombian flower cultivator make for to return even more job in rural areas during Valentine ’s Day so that their high quality flowers are export in time to append beautiful stories of love and friendship around the globe .
For more information : Asocolfloreswww.asocolflores.org
