This coming mid - November Ontario Flower Growers Co - op ( OFG ) will start the OFG Marketplace . Within this they will offer smaller measure than what is offered through their other avenue of sales event . “ We need to maximise our cultivator exposure to dissimilar market buyers ” , says Michelle Sloot , responsible for mathematical product dominance .
“ With the Marketplace , we aim for those purchaser who are not presently coming into our building . Mostly because the estimation of the ‘ auction ’ is too intimidating for buyers that are looking for smaller quantities than what is currently being offered . We are already doing this , but in a special fashion , in the depot inside our warehouse . But now , we will be adding an wide gash heyday selection and expanding the offer of potted plants . We target to make shopping as commodious as possible for our buyer . ”
OFG , currently well known as the flower auction in southern Ontario , started in 1972 base on the Dutch flower auction . The auction is still the main vehicle of sales , but OFC offer many dissimilar ways of purchasing . “ Seven years ago we updated our software and were able to extend buyers the alternative to bribe remotely from dwelling . Another characteristic that has proven to be successful is ‘ pre - auction leverage ’ " , Michelle say . “ Up to half of the product we propose on the vendue is available to buyers to ‘ pre - buy ’ at a small premium . This assure them a successful leverage . ”
OFG also offers purchaser the option to order direct from the greenhouse . “ They apply our warehouse as a central distribution center field . emptor with specific needs can order through our sale staff . grower can also tender their availableness on our website for buyers to shop . All of these item have always been offer at full pail or box quantity only . ”
“ With our marketplace , we also draw a bead on to be able-bodied to fill some emptor smaller perhaps more specific needs . Looking ahead we aim to be a “ one shop stop ” for vendee . Buyers will not have to look to other wholesalers to occupy their smart flower and potted industrial plant needs . ”
encounter the Ontario Flower Growers team at the Canadian Greenhouse Conference in booth # 753 !
For more informationOntarion Flower GrowersMichelle SlootEmail:[email protected]www.ontarioflowers.com
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